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Pay Per Click (PPC) The Right Way

There are so many businesses out there that say they can get you up on Google and most of them probably can. What makes us different at The Search Source is how we track, monitor and optimize your Pay Per Click (PPC) Campaign based on the performance. We track everything from each visitor to recording every phone call that is generated through our marketing efforts.

Custom Landing Pages Increase Pay Per Click Performance

One way we bring a better experience is through our tracking and custom landing pages. Most people think that the #1 paid ad on the search engines just means that company is spending the most money. This is not the case with PPC Advertising. Every keyword is assigned a quality score. This is a number 0 - 10 that equals how well that keyword relates to the website and the ad that is shown on the search engines. When you work with a team like ours you will get custom ad groups, call recording lines, complete detailed analytics and custom landing pages optimized with content relevant to the keywords we are bidding on. We do it all and only for a small management fee. We don’t charge you if you receive a conversion. Your phone should ring and you should not pay extra for it.

Custom Landing Pages

One great way to increase conversion rates with Pay Per Click PPC advertising is by setting up custom landing pages that speak to your visitors. We set up custom ad groups with unique optimized landing pages for the best campaign performance.

Reporting is updated in real time for PPC

Enhanced Reporting

Our client dashboard is set to display total visitors, conversions and call tracking. When logged in our clients have the ability to listen to phone calls and see how many visits the site is reaching on a daily basis. Reporting is updated in real time.

Campaign Optimization

As time passes our campaign managers use different tools to analyze each and every campaign on a daily or weekly basis. This allows us to see where our clients money is best spent so we can increase conversions and phone calls.

Frequently Asked Questions

How long will it take for us to start seeing the ads online?

PPC only takes 3 to 5 business days to set up. After set up is complete your ads will be live on the search engines within 24 hours.

Will we be billed extra if we receive a conversion like other companies charge?

No, we will never bill you if you receive an email, phone call or online form submission.

What are the fees with your Pay Per Click Marketing?

We charge a small management fee based on your budget. The higher the budget the less the management fee.

What about my competitors, will they be able to click on our add and waste our budget?

In the past this has caused problems but now Google, Yahoo and Bing have put a stop it. The search engine block an ip address from just clicking away and wasting a budget. So if someone clicks twice it only counts as one visitor or click.